A website for a new architectural vacation home in Marrakech
Annissa wanted a website that exuded hospitality and architecture.
The goal? To digitally showcase every nook and cranny of the vacation home.
Embarking on the journey of launching a brand-new, high-end concept from the ground up.
When the request to create the website first arrived, Annissa's house hadn't even been built yet. How do you kickstart a project like this in such unique circumstances?
In this project, establishing clear objectives was paramount. What were the desired outcomes? What was the envisioned outcome?
We conducted an extensive workshop to meticulously define every aspect and transform them into viable strategies, complete with corresponding suggestions. Our scope extended beyond the website; we also concentrated on the various media channels A website is like an island in a sea of online offerings. Without roads leading to it, it's futile.
In this case, a website alone isn't sufficient. It's more effective to involve social media and, notably, offline publications.
An article featured in a magazine or weekend supplement can offer the essential push that social media alone can't rival. Likewise, a thoughtfully selected influencer can deliver the highest level of impact.
Anissa also decided to partner with me for visual content creation. I crafted a collection of images that seamlessly aligned with the PR narrative.
A new, contemporary website. Featuring high-end photography.
A few months down the line, Anissa successfully secured features in Feeling Wonen, Gael Maison, and Eigen Huis & Interieur. The captured photographs were extensively utilized to showcase the house.