into the arctic

Brent is no stranger; we had previously collaborated on various travel websites, including Xplorethenorth and Atacama, to name a few.

Brent and his partner had a specific vision for their new travel website. They wanted a robust filtering feature, which can be quite challenging to implement, and a team page that provides valuable information. When embarking on expeditions, the choice of a guide can often be just as important as the journey itself.

After more than 8 years of collaboration, we had honed the successful formula for travel websites. We applied that formula here, featuring solid landing pages and comprehensive content optimized for specific keywords and search terms.

However, the true challenge lay in the filter pages, which had to function exceptionally well, providing precisely curated filters that consistently yielded targeted results. Brent took a deep dive into this aspect, and we translated his selections into a logical and efficient filtering system.

We also dedicated significant attention to the travel tiles, ensuring they contained the information visitors were seeking, and to the travel detail page, which presented comprehensive details while maintaining readability. The team page received equal care, offering insights not only into the guides but also the trips they lead.

The website exudes minimalism and simplicity, but achieving this result required extensive research. We revisited Google's research on how people search for trips, and our content was meticulously crafted based on these principles.

The result is a website that exudes simplicity but allows easy navigation and exploration. Brent's stunning photos shine through, inviting you to dream about your next adventure.

Happy travels!