Web design and development for an expert in heating, plumbing, and air conditioning
A decade-old website was in desperate need of a substantial update.
While GVK, a leading name in heating, plumbing, and air conditioning in the Mechelen region, had a strong offline presence, their online representation fell far short. An antiquated website, still constructed with tables, was in dire need of a more modern and practical makeover.
Certain websites are clear in their purpose and target audience from the outset. This was precisely the case with GVK, prompting us to opt for a straightforward approach: designing a user-friendly website that consists of choice pages and content pages, each thoughtfully equipped with compelling calls to action. We also gave due attention to showcasing their achievements and customer testimonials.
Once again, we opted for the Craft CMS, enabling the client to effortlessly add service pages, portfolios, and reviews.
The outcome is a crisp, concise website that impeccably fulfills its intended objectives.
The website prominently spotlights a few key elements, including a fixed maintenance contract, an inviting showroom, and an extensive array of do-it-yourself options.
Beneath the surface, we conducted discreet optimizations to enhance the site's visibility on Google. This entailed creating dedicated landing pages for their B2B target segments and crafting clearly defined topic-focused pages, positioning them for improved search engine rankings.